The era of "one size fits all" small business
marketing is officially over! In order to gain an edge over the competition in
today’s hyper competitive environment, companies need to have a strong digital
marketing plan. While some companies have totally embraced the new online
promotional paradigm shift, others are still trying to stick their toe in the
fast moving waters. Part of the problem is there are so many choices and they
all require time and effort to put into action. Business owners and managers require
expert guidance. An experienced internet marketing company
can assist small businesses with developing and implementing a digital
marketing plan.
The majority of consumers can be found online these days.
Due to technological advances in cell phone and tablets, more people are able
to search for information wherever they may be at the moment. Companies need to
know which online strategies have the most potential to attract eager buyers.
Content Marketing
Many companies assume that a basic website explaining the
company and the gist of what the business offers for sale is enough
information. This is definitely not the case. Consumers are thirsty for lots of
information that pertains to them solving a problem, or obtaining something
they want. Websites are only one piece of this information puzzle.
A savvy company that wants to dominate their niche can
have their marketing company set up an
ongoing content marketing plan. The specific types of content used include
articles, blog posts, images, videos and reports that all center on providing
valuable information to consumers. Companies can utilize one or several types
of content.
This content is prepared and distributed to numerous
online social media platforms. Additional content can also be added to the
business website. Gradually, the content begins driving lots of targeted leads
and buyers to the website. Content marketing is also great for establishing
authority and trust.
Mobile
An abundance of smartphones has led to an explosion of
marketing directed towards people that want to receive notices while on the go.
Businesses are finding that they can quickly boost sales
by having consumer’s opt-in to a text message list. Text message marketing is
similar to email marketing. Consumers choose to provide their phone number and
allow the company to send them direct messages about deals, sales and special
events. When done properly, businesses see an increase in traffic to websites
and physical locations.
Making a business mobile friendly can also include having
a mobile version of the website. Most websites were created for larger screens
and need to be adopted specifically for easy reading on smaller cell phones.
Read More: http://www.bytelaunch.com/mobile-application-development
Read More: http://www.bytelaunch.com/mobile-application-development
SEO
Search engine optimization is critical to any digital
marketing strategy. Google is constantly adjusting its algorithms and
businesses need a good SEO marketing company to help them keep up. Business websites need to be tweaked and
updated with fresh and engaging content to stay relevant. The placement of
highly targeted keywords is practically an art form.
Visit Now : http://www.bytelaunch.com/orange-county-seo-company
Visit Now : http://www.bytelaunch.com/orange-county-seo-company
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